Meet the Founder: Silvia Minkova
Hello! I’m Silvia Minkova, founder of this agency dedicated entirely to sports marketing and digital growth.
My journey began at the National Sports Academy “Vasil Levski”, where I graduated with a degree in Sports Management. I later pursued my passion even further by earning a Master’s in Professional Football Business from the International University FBA (The Football Business Academy) and obtaining my UEFA CFM license — a qualification that deepened my understanding of how the sports industry functions on a global scale.
Before launching the agency, I built my experience across various roles in the sports and business world. I worked at Complex S.I.²L.A and served as a hotel manager, developing my skills in operations and client management. My biggest leap came when I joined one of Bulgaria’s top football clubs — PFC Botev Plovdiv — where I led the Marketing and Business Development department. This role gave me hands-on experience managing brand partnerships, fan engagement strategies, and digital activations at a high level.
Why I Started the Agency
Starting this agency is the next big step in both my professional journey and personal mission. The goal? To elevate the marketing and digital presence of sports brands, clubs, and athletes — not just in Bulgaria, but across Europe and beyond.
I believe that every sports entity deserves high-quality digital strategies, creative content, and a tailored approach to reach their audience, grow their influence, and attract the right partnerships.
This isn’t just a job — it’s a calling. Together with my team, I’m here to bring the future of sports marketing to life.